Communication is a two – way traffic. Messages, polices, programmes, directions, opinions etc., are communicated downward. Grievances, complaints , suggestions etc., are communicated upward. Thus, it is a two – way process. A communication follows give and take principle . Thus, feedback is important. Any organization should not ignore the feedback. Reactions, acceptances, viewpoints, suggestions etc., of the receiver of the communication must be taken in a right spirit. Instead they must be invited. such a feedback policy always pays in the long run. Oral communication provides such an opportunity in a better manner as compared to written one.